The Y Launches New Brand

YMCA Launches New Brand and Logo

Today, for the first time in 43 years, the YMCA is unveiling a new brand strategy to reinforce our value and impact as a leading nonprofit. This brand strategy is more than a logo change or a new way of talking about our work. It allows us to tell our story more consistently and inspirationally.

As one Movement, with one voice, we can and will create more lasting change for individuals and communities. We can help turn back this country’s obesity epidemic by encouraging more people to be physically fit. We can help ensure safety and success for more youth by providing a safe environment after school. We can provide programs and services to help families live healthier. That is what our new brand is really all about. LEARN MORE

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